Comment Integration and innovation; %20 of all markets (Score 1) 738
Apple needs to move on to it's next "it" device. That is what will keep customers loyal.
Apples success in the late decade with it's irevolution has been it's ability to bring market appeal to devices we all knew one way or another would take off. Other companies were always first if not trying for years to make something cool yet apple appears to make it work and be cool overnight.
Did it again with it's retro iMacs
Transforming it into Trendy Fashionable Laptop
MP3 players
Smart phones with apps
Tablets
While I don't trust estores with DRM because they can go belly up, the Apple store has been around long enough you can trust it to be around at least another decade. And whatever content you have you can be sure that it will work well across all your Apple devices. If they can hold onto %20 of each market with loyal fans and they keep innovating...
What could it do next time? Maybe a deluxe textbook ereader for schools? Multiple ereaders on your desk system? Self publish it's own line of textbooks with the best authors and take over high school and college textbooks? All with the catchy phrase "Going back to school.."