Comment It's more difficult than it sounds (Score 5, Insightful) 74
A good analogy are the old statements that "humans are 99% chimp", and similarly "humans are 90% banana". The genetic similarities between very different species are profound. To tell one breed of dog from another - where of course the chromosomes are the same - you need to look at certain highly variable regions of the genome. The problem though is that those same highly variable regions exist in our genome.
So what could they do differently? Well they could add a few more control reactions to their sequencing to try to rule out errant DNA. They were operating under the assumption that people were sending in only dog DNA, and now we see what happens when something else goes in. The real challenge though is what to do if you get a sample that has some of each - which could easily happen if a dog owner with a dirty house collects a dog sample in a cavalier manner and ends up sending in some of their DNA along with the DNA of their dog. It appears the company built their method without a terrible amount of concern for that either.