Technically I'm going to be Godwinning the discussion, but for what it's worth, I'm not accusing anybody of anything, just throwing in some historical background...
Early in the 20th century, a lot of very prominent, very reasonable people thought eugenics was a good idea. People like Teddy Roosevelt, Woodrow Wilson, and Alexander Graham Bell were all supporters. It's only with the perspective of history (the horrors of WWII) that eugenics has been so widely viewed as a bad thing, because the holocaust was (among other things) a case of eugenics taken to an extreme.
As a result, I think the historical evidence gives a lot of people enormous hesitation and unease about whether and how genetic screening / artificial selection can be done ethically. The Nazis were an extreme case and nobody is saying we're anywhere near that. (Tangent: Is that like an anti-Godwin? Does that mean I win the discussion?) But we need to figure out, as a society, where to draw lines so that we don't go down a slipperly slope. And for many people, the line is that we can screen out traits that will cause clear and unambiguous suffering, as long as the suffering is an intrinsic part of the condition and not a societal response (as would be the case, for example, for somebody born gay in a homophobic society).
Bottom line, I think things like eye and hair color remind people too much of where eugenics has gone horribly, horribly wrong. And it's not just a matter of parents' individual choice, because if enough people do it, it changes the makeup of society and the gene pool for all future generations. So I think it is very reasonable that people want to make sure the technology doesn't outpace the ethical deliberations, so we can figure out rules and lines to draw.