(a) could show you had sufficient financial backing to be a viable concern
What are the common ways for startups to show (a)?
Show cash on hand, show borrowing capacity, show a business plan.
(b) agreed to cover at least a large portion of the city, if not all, and weren't just going to cherry-pick affluent neighborhoods
Is a franchisee allowed to propose a multi-year plan to cover "a large portion of the city", using revenue from one neighborhood to fund expansion into adjacent neighborhoods, or does it have to be at least borough-wide from day one?
It can be a phased rollout (don't need to have the entire network built to light it up), but reasonably rapid, and not just "attractive markets first." (can't say "we'll do Richguy Heights in 2016, and then 2% of Poverty Falls per year for the next 50 years").