Comment Re:One question (Score 1) 731
I ran into something similar on a YC discussion, of someone who was blatantly abusing store return policies.
Stores have liberal return policies because most people are good, and don't abuse it, so annoying customers too much in return policies has a higher cost to business than the occasional jerk.
As well as the cost of implementing the pin system, there's also the disincentive that a company that implements it is a higher hassle company than one that didn't. Up until now, the costs of fraud have been low enough that they've been worth it to provide people with the convenience.
About 14 years ago, a US bank actually sent me a chipped card, and a USB card reader. Was supposed to offer extra verification for online banking, and for a network of merchants using it. It never took off, I guess inertia and customer dislike of the hassle.