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Comment Re:While nice... (Score 2) 134

Hardware VP9 decoding is rare enough of a feature already.

It's not that rare. Intel's been shipping VP9 decode acceleration for two years now. Android has supported VP9 decoding since Android 4.4, which was released in late 2013. If you have an Android phone, you probably have VP9 hardware acceleration. Plenty of AV1 hardware will be released in late 2018.

But also don't underestimate today's mobile devices. I have an iPhone 7 and I can play VP9 video in software in VLC for iOS without issue. A future VLC update will add AV1 support.

Comment Re:Money decision (Score 2) 134

It is all about not wanting to pay the royalties

Yes. I, too, don't want to pay royalties just to work with a video file and transmit it over the internet. I don't see video licensing as needing to be different from and I want it to be the same as HTML and PNG and JPEG and all the royalty-free protocols and formats that make the web and the internet possible. We have that now with VP9 and we will have it with AV1.

In this instance their agenda matches our agenda. That's a good thing. Exploit it.

Comment Re:Sheesh. Welcome to the party, pal. (Score 4, Informative) 134

What's got me slightly pissed off is why the fuck these assholes all went "Nope, fuck off" to all of those in turn?

They didn't. VP9 is used, for example, by YouTube, Netflix, and Wikipedia. Watch a video on YouTube, right click on it and select "Stats for nerds". If your browser supports VP9 then chances are the video will be playing back in VP9.

AV1 is the successor to VP9.

Comment Re:While nice... (Score 1) 134

It will take about 10 years for it to become a viable standard.

No, the AV1 bitstream format will be frozen later this year, browsers will add support for AV1 soon after that (Mozilla, for example, is already working on it in Firefox), and YouTube, which is the world's largest video site, intends to start using AV1 as soon as possible. AV1 will be adopted quickly.

Considering how many devices out there that won't support it.

Many devices will be able to support it in software. My iPhone 7 doesn't "officially" support VP9 but VP9 video plays back just fine in VLC for iOS.

Nor will I be re-encoding my videos until forced

You don't have to re-encode anything unless you want to.

Submission + - Hulu Joins Netflix and Amazon in Promoting Royalty-free Video Codec AV1 (fiercecable.com)

theweatherelectric writes: Hulu has joined the Alliance for Open Media, which is developing an open, royalty-free video format called AV1. AV1 is targeting better performance than H.265 and, unlike H.265, will be licensed under royalty-free terms for all use cases. The top three over-the-top SVOD services (Netflix, Amazon, and Hulu) are now all members of the alliance. In joining the alliance, Hulu hopes "to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and [its] viewers."

Comment Re:User Interface (Score 1) 172

I'd still be with firefox if they didnt butcher the interface trying to copy windows ribbon

I use Firefox all the time and I have no idea what ribbon interface you're talking about. When I use Firefox on Windows I turn on the menu and I also switch to the Compact Light theme, which is one of the three default themes.

Submission + - VP9 Video Encoder with Faster Turnaround (ittiam.com)

theweatherelectric writes: Ranjit Kumar Tulabandu from Ittiam has written an article detailing the work they've done to speed up the libvpx VP9 video encoder. He writes, "VP9 video encoding algorithms, as implemented in libvpx, offer a BD rate improvement of up to 40% over H.264/AVC encoders for typical high quality presets in 2 pass encoding mode. This makes libvpx (and VP9) an attractive candidate for usage in applications such as Over The Top (OTT) video delivery services. However, in comparison with H.264/AVC encoders, libvpx has lower encoding speeds that can result in longer turnaround times. For example, using version 1.6.0 of libvpx, 2 pass encoding speed of ‘good’ – cpu-used=1 preset is observed to be up to 2x slower as compared to ‘very slow’ preset of x264 encoder on the same hardware with similar thread configurations. In spite of the bandwidth gains on offer, this gap in performance could create barriers for adoption of VP9 technology. We recently worked on a project to improve the performance of the libvpx encoder implementation in partnership with Netflix and Google. The overall message was communicated through this press release and this blog provides more details about the efficient multi-threading implementation that has enabled a 50-70% improvement in speed with no loss in quality."

Submission + - Mere Presence of Smart Phone Undermines Cognitive Capacity 1

An anonymous reader writes: In a study conducted with 520 smartphone-using undergraduates, researchers examined the effect of a smartphone's proximity (on the desk, in the user's personal bag, or in a separate room) on the results of various cognitive tests. Even with the phone turned off and most participants not thinking about their phones during the tests, the smartphone's presence in the same room decreased performance on tasks assessing working memory capacity and fluid intelligence, both of which depend on attentional resources.

The authors suggest that smartphones have become highly relevant stimuli in people's lives, and attention is automatically directed towards the devices. Having to inhibit this automatic attention irrelevant to the task at hand occupies attentional resources, adversely affecting cognitive performance.

The researchers note increasing consumer interest in feature phones, stripped down devices, and apps to regulate smartphone usage, all of which may be helpful in reducing digital distraction and restoring cognitive capacity.

Comment Re:HEVC and HEIF (Score 1) 205

So you want to compare the number of cars -- which cost $30-90k a phone, and lasts upwards of 20 years to a smartphone which costs $500-800 and lasts for three years?

Yes. This is the dominance of the smart phone in the electronics category. This is why the "must have hardware support now" argument has always been weak. Mobile is the dominant platform and the hardware changes often.

The PlayStation alone sold more than 80 million units -- to say nothing of the 60 million (and counting) PS4's, or the 30+ million Xbox One's

Lifetime. In any case, there's nothing stopping the PS4 or the XBox One supporting whatever codec they like in software. Your original argument was that entrenched, embedded devices with no possibility of upgrade dictate codec success, remember?

Either way, the numbers are pathetic relative to phones and PCs. And remember: more than half of YouTube video is watched from mobile devices.

Nobody is going to care about VP9 six years from now

Of course not. We'll all be using AV1. I repeat: 1.5 billion smart phones sold per year, 280 million PCs sold per year. All other categories are irrelevant in the face of those numbers.

Your argument is still unimpressive. I'll just get on with listening to Opus audio and watching VP9 video on my iPhone 7.

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