After the merger, they wanted to have a single streaming uber-app, but they didn't want to dilute the benefits of market segmentation and decades of premium content and brand recognition.
So they moved the separate brands/apps into channels on their new uber-app - except no one wants to download yet another streaming app from a brand with no recognition.
So they force all subscribers on their premium brand to replace their streaming app with the new uber-app - to get a guaranteed starting subscriber base.
Thus guaranteeing the brand identity is mixed up for consumers and loses the benefits of market segmentation...
Oh, wait - there's the decades of premium content and brand recognition, that can keep some customer attachment and perhaps get those viewers engaged with other Max content. Right?
No problem!
Just remove half the content archive, and cancel projects already in progress to send the message the quality and quantity or premium content will only go down. Oh, and make the app crash constantly for the first two months of the relaunch. That will fix it.
Phew! That was close - if we didnt catch that on time, it might even have worked.