, a Wiley Interscience Publication. Xeroxing the articles under fair use from the library was free for me.
The Whiskey Tango Foxtrot Moment came when I checked online to find out how much it would cost to subscribe to [the Journal of Applied Polymer Sciences]. I thought someone misplaced a decimal point: $23,245 a year is the institutional subscription rate!
Sounds like an equilibrium of supply and demand to me.
Let's say that the JoAPS has five fulltime employees, plus another five people at Wiley Interscience whose duties are split among all their journals. It could easily take half a million dollars a year to keep the journal running. At their current rates, they'd need 20 institutional subscriptions just to break even.
If they sold the journal at a more typical newsstand rate, say $5/issue, how would they make money? Let's see, that would be 20 institutions at $60 a year, plus let's say another 50 institutions that decide to subscribe since it's affordable, plus ten independent polymer science hobbyists such as yourself... hmm, almost 1% of their expenses. I guess there would have to be some layoffs.