I like what Apple is trying to do here, but they should spend more time convincing Lacie, Western Digital, Seagate, etc. to actually ship devices that uses it and less time selling us on its thus-far untapped potential.
So they need to spend more time convincing vendors who have already announced products, like Lacie who you can pre-order a Thunderbolt Little Big Disk from? What more, exactly, do you want Apple to do? As for Western Digital and Seagate, do they even make drive enclosures?