If your company does business with the federal government, then FAR might be skewing the numbers.

Direct expenses, including non-recurring material costs, can be billed direct (i.e., to the contract) whereas marketing costs are by definition indirect (cannot be billed to contracts but do count towards overhead, G&A, etc.).

This means that a lot of "non-labor engineering expenses" could be hidden from that ratio due to the fact that they're billed to the customers.

My wife refuses to switch to Mac/iPhone, even though she keeps complaining about all the the things that Apple does better than Windows/Android:

"I hate how everything on my phone changes everytime they send a system update!"

"I connected to my client's wifi and now it won't connect to our wifi at home!"

"I can't print... AGAIN!"

"Outlook is re-downloading EVERYTHING in my Yahoo inbox... AGAIN!"

and the worst:

Her: "Windows won't boot!"
Me, after examining her laptop: "Looks like the drive got corrupted. When was the last time you backed up? I showed you how to do it and gave you an external drive..."
Her: "Um... I think it was the last time my hard drive crashed. Why won't it back up automatically?"

David Brin's settings in his novels Earth and Kiln People included ubiquitous surveillance, and it was a primary topic in his nonfiction work, The Transparent Society.

This "coming war" is just the birthing pains of the kind of society he predicts, wherein everyone wears cameras akin to Google Glass, the government records and monitors video everywhere, and privacy is a luxury available only to the wealthy and/or the criminal classes. (Not much of a distinction between the two anymore...)