Many people confuse the "want" with "need". This is a classic one.
You could ask the exact same question about almost anyone buying a motorbike. Or a sports car. Or a fancy suit. Or an outdoor grill. Or many other items we all buy because we want one - not because we need one.
You ask why HE WANTED one, because YOU never saw the NEED for one. It is the wrong way to ask the question, and you will not get a meaningful answer.
Also, you bring up the military aspect. Many people get confused there. Most classic hunting rifles are ALSO military rifles, including most of the common/popular hunting calibers. The AR platform rifles are simply the next generation. And militaries around the world, just like civilians, like to use the latest stuff.
There are many reasons to want one. (fun, sporting, hunting, collecting and so on), And fortunately, some of us live in a society where we are allowed to get things because we want them, not because we need them.