Comment Boxed retailers can help fix this (Score 1) 908
Sure their business will be going away in the next few years, but they don't retailers don't have to help with this deception. If I were Gamestation or GAME, I'd print up some "Resale warning!" stickers, then put them on the relevant boxes on the shelves. You could use amber ones for when the multiplayer isn't transferable, and red ones for single-player content, along with the price of re-purchasing that bit of the game. Print up some posters by the till that explain what the stickers are. That way the game's true value is shown where it should be - stuck on the box along with the purchase price.