Comment I know why (Score 1) 65
From TFA: "In early 2010, more than 20 mobile apps popped up for college basketball's March Madness tournament, 'so why not have similar apps to track campaigns?' asked Bill Dudley, group director of product management at Sybase365"
The reason is that more people actually care about March Madness than care about the presidential election. I bet you can prove it too by viewership and attendance of games vs debates/rallies. Does this nugget of insight make me an analyst?