Comment Re:Great. (Score 1) 200
I think this is a core problem with monetizing social media in general.
In traditional media, you create and distribute content, and perhaps monetize it by delivering ads to your customers. Here, you as the media provider are engaged in a conversation with your users. Even if it's a bit of a one-sided conversation, the content stream that you are providing is what delivers value to the users, so if you can insert ads into that stream without driving customers away, you make a profit.
With social media, you are providing a platform upon which your users interact and communicate. They are there to converse with each other, not to consume your content stream. If you attempt to monetize your service by inserting your own content into the conversation, you are effectively *interrupting the conversation* and distracting them away from the activities that make them value the service in the first place.
The way Twitter, Facebook, etc. are attempting to monetize their services is less like interspersing a TV broadcast with commercials, and more like sitting down at someone's table in a restaurant and shouting "Hey! Look at me! Over here!". Facebook is a bit more clever about it, and design the structure of their service so that it generates a spamflood from the users themselves, but the end result is the same.