GIF has not changed much in tech since 1989 (it was developed in 1987). For most of its existence it had been pronounced with a soft g, like "jif". That means that in its 32 year existence MOST people had called it with a soft-g. Meaning, gif wasn't simply invented recently as a way to pass animated memes on social media.
Anyway, it wasn't until gif's resurgence in popularity among the (primarily) Millenials to pass animated imagery via instant messaging and other social media that its pronunciation was rechristened by them to be a hard "G", because after all "GIF" looks like the shortened version of "GIFT" and they are kinda/sorta receiving a gift from a friend when they get an animated surprise message! Hooray!
Gif's CHANGED pronunciation -- to be a hard-G -- is actually a new occurrence in Gif's very long history. And so, for the young generation to think they somehow invented gif and now are trying to "teach" others how to pronounce it correctly kinda seems comical.
This whole mess could have been averted if APNG replaced the aging and horribly inefficient Gif. APNG is a better format. Yes GIF and APNG are both lossless, but APNG has much better compression, supports 24-bit color (gif only supports 256 colors), 8-bit transparency, and of course animation, but with much more granular control and options. It's also supported in all major browsers. But yet GIF just won't die already.
The problem with that idea is that what may be a hit today may not be a hit tomorrow. Gamers eventually get bored of an idea and move on to the next.
Remember when zombie games were the rage, or the endless World War 2 games? Yes they're still here today, but they certainly arent as big as they once were, which was boiling hot, a point where Fortnite currently is today in its oversaturated Battle Royale genre market, which, by the way, is simply a tweak on the Death Match genre that John Romero coined as ID was putting together a multiplayer Doom.
Why does the article fail to mention the duds of Zuckerberg's acquisitions? For every WhatsApp or Instagram there are Facebook's disaster bets like:
MailRank, Nextstop, Spool, ParaKey, Snaptu, FriendFeed, Octazen, Divvyshot, ShareGrove, Zenbe, Chai Labs, Hot Potato, Drop.io, Rel8tion, Beluga, RecRec, DayTum, Sofa, Push Pop, Friend.ly, Strobe, Gowalla, Caffeinatedmind, Tagtile, Glancee, Karma, Acrylic, Threadsy
Zuckerberg insight? More like a ton of expendable cash, no consequences for using it, and the increased statistical probability of hitting on a winner eventually.
Top Ten Things Overheard At The ANSI C Draft Committee Meetings: (5) All right, who's the wiseguy who stuck this trigraph stuff in here?