They created the portable music market after 5+ years of failed MP3 cd-readers and hard-drive mp3 players. Your guess is as good as mine why they succeeded where other failed. Probably a combination of small device size, long battery life, good UI, and effective marketing. Of course people like you only ever confess to that last one, and pretend the other 3 don't exist or don't matter.
They created the "real web browser" smart phone market. And gave a huge boost to smart phones in general, arguably creating the Android by showing what was possible for smart phones.
They created the first commercially successful HTPC device with Apple TV. As with mp3 players there were ones before, but once again, Apple actually took the time to analyze the market, then create and market a good product.
You've got a point, but these three claims are laughable revisionism.
Real Programmers don't eat quiche. They eat Twinkies and Szechwan food.