Yes, I remember too, in the early 00s, M-Ra-M, was about combining clay tablets and papyrus technology.
You see, clay tablets had much better durability than papyrus, but the write performance was terrible.
On the other hand, producing papyrus was very expensive and took a lot of time
So eventually came the wonderful idea of painting on clay tablets, the tech was so promising that it was called the Mighty Ra Memory, they were advertising it as cheaper than papyrus, as strong as clay tablet, but with papyrus like write performance, some were pushing a little and said they augmented the clay tablet data density to almost infinity since you could now color code the data with infinite nuances
So anyway, we all know what happened, consumers just loved the papyrus because it had already seamless folding technology, you could actually roll your data storage
Oh wait sorry you meant the '20'00s, my bad, yes this one too, they could have tried with another name this time...