Maybe I'm just a rarity but I've found a local dealer that deals very fairly with me. Due to a family connection I get A plan pricing on all Ford/Lincoln vehicles. There's no haggling involved and the dealer is going to make a set amount of profit (actually paid to them by Ford not me). I walked in one day and said I'm A-plan and willing to wait for however long it takes for my order to be built and I'm 99% sure I'll just write you a check. To the national/regional dealers you basically get fuck you treatment from that point out.
Not this place - they pulled a half dozen different models out for us to test drive to see how we liked the various options and let us take over a half day of their time. One official dealer fitted option of interest was a particular cargo area cover and they actually told us not to buy it because people weren't happy with how it worked and the durability wasn't great. There went an easy $150 for them but the owner said he couldn't ethically sell it to someone without warning that others have been dissatisfied.
On our second car we had a trade in that needed a lot of work (CEL was lit and would require a $800 repair and the airbag light was on which needed almost $1200 in work). There were a good number of dings and dents. Despite that they still offered us $500 below the Good condition.
Do we take our cars there for service? You bet - basic oil changes are only $5-10 above that of a Jiffy Lube and include a tire rotation. Out of warranty repairs are charged at the lesser of book rate or actual time, whichever is in my favor.
One other thing I've noticed is that the owner is not hurting for every asshole's dollar either. I was waiting for an oil change one time and a guy came in playing the tactics others have espoused here, to the point of being belligerent. The owner came over, offered his hand and calmly told the guy that he was sorry that his dealership would not be able to give him the experience he was looking for, but he would fire any salesman that used 10% of the language he [the customer] had used. He wished him nothing but the best in his car buying adventure and showed him the door.