Comment Re:Wow! Cheating in advertising! Something new? (Score 5, Informative) 381
The ASA are actually one of the most capable regulatory bodies within the UK. I've been continually impressed by them demanding peer reviewed evidence from manufacturers to support their claims, and by the decent balance their provide when people complain about adverts that go against their morals/religion.
A few years ago I read that the average number of complaints to the ASA that lead to the advert people pulled was 1.3 . In other words they take every complaint on their merit rather than from public pressure. So if you think an advert violates one of the standards, there is a good chance you can get it pulled.
The badscience forum provides an excellent Activisim section that can help when constructing these complaints.