So you know your WOEID? I could have sworn the article was talking about using a unique identifier to identify places that had nothing to do with their names because the name could potentially change.
And pretty sure long/lat is a little more precise than zip code, pretty universally easy to look up for any location and more amenable to wildcard searches and approximation.
"Yahoo! has been working for a while to promote a unified system for referring to places, through their Where On Earth IDs. Using a WOEID."
Isn't this also known as latitude and longitude? Or is that too 20th Century?
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