Comment Re:They need to answer: Why? (Score 1) 246
Correct. But only for large businesses that need for problems to be someone else's fault. For startups and most private folks the question is always "What can I do with this that I can't do now". Apple and Android have been answering that question to folks since 2007. When is the last time you saw a Win Phone commercial? They need to make the same case and they need to make it better than all of the incumbents and I do not see that happening in the current marketplace.
This is also why Blackberry has failed: It answered a single need and then stopped looking for other markets. The phones were considered a distraction when they should have been looking closer at an existing market they already had a deep brand stake in. Why they didn't partner with MS then I'm not sure but the two were then heavy hitters in the enterprise sector and they should have capitalized on it but didn't.