Speech isn't governance.
The purpose of speech is to hold in check governance. If the government can claim that any independent operator must provide a government favorable viewpoint, then you have destroyed free speech. It now becomes government talk.
It is very interesting to hear people who suppose they have a radical viewpoint, staunchly support what can only be termed Fascist economics and a sort of 1984 doublespeak. Although, fascism is a very radical ideology. So I guess no conflict there.
And you are quite right, allowing individuals their freedoms is not a good way to govern. It is merely a preferable way -- for those who are governed -- to live.