Is that The World's Largest Internet Encylopedia in your pocket, or am I happy to see you (leaving)?
Seriously, who are they marketing this toward? Most people who like Wikipedia enough to want to spend $100 to always have it with them probably already have some form of internet-capable device that gives them access at almost any location they could want (laptop, cellphone, netbook, etc). And many of those same people probably enjoy Wikipedia because they can modify articles as they choose (for good, bad and/or ugly), something this does not sound like it would allow them to do as it only transfers data internet-to-device. So I guess their market is toward that segment who believes that The Great Wiki is made up entirely of articles free from all forms of bias and subjectivity thus making it unconditionally gospel, and who have never heard of a "wireless connection" before.
...which, upon further thought and remembering past articles, may actually be a rather large target market...so I guess I do understand why they've made this, even though I'll pretend I don't.