Pretty names for applications are silly anyhow, and have always been.
Just give them as name
At the very least, build up your application list or start menu or whatever with logical names like, perhaps allowing to append meaningless pretty names: "MS browser (Edge)".
I have so many applications installed, many of which I use only seldom, that I sometimes need to actually start them, or Ixquick them to find out
It would also greatly help new, or inexperienced, or old computer users.