Lost Garden has a good look at some of the more tasteless media marketing that has been foisted on gamers, and what the willingness to shock for sales means to the industry as a whole. From the article: "When I look at many games and the sorry advertisements that reflect back their pitiful value, I see people mechanically spewing out 'more for the sake of more.' A game that only offers perfectly modeled bullet paths or the ability to murder beautiful women is a waste of talent and a blight upon our industry. I say this not because I'm morally opposed to such content, but because it doesn't accomplish anything worthy for the customer, the industry or our industry's wonderful developers." The ad that specifically caused him to write this was one for 'Hitman: Blood Money', in April's EGM. It's pretty darn tasteless; Why would a beautifully made up woman with a bullet in her brain make you want to buy a game?