(I would mod you up, but then I wouldn't be able to comment.) Those 3000 likes on a Page are less good than 3000 Friends on a profile, and for the latter a posted Status has a reach of about 10%, of which in turn if more than 10-20% hit Like it is due to mutuality and personal feelings. Or maybe booby avatars. I believe you are right in not paying FB for spiffs, it is indeed not worth it. FB (or any other single platform) is unlikely to provide a solution, one needs a planned, coordinated strategy involving many platforms, and the devil of course is in the details. "Engaging your public", "offering value", avoiding overt boring sells ... if only these can be more than catchphrases. Good luck! and of course "Half of my advertising budget goes to waste -- if I only knew which half!"