Comment Re:Seriously, What the Hell? (Score 1) 198
Yeah, that's the wrong way to present it to the public.
The explanation *should* be "We're offering a discount to customers who are willing to come in during slow times, like in the evening, to help us maintain longer hours to better serve customer needs." Goes over much better.
Now, if you're presenting it to the board of shareholders, that's another thing. Then you can be all like "We think customers would be willing to pay more during the lunch rush, so why leave money on the table?"
The explanation *should* be "We're offering a discount to customers who are willing to come in during slow times, like in the evening, to help us maintain longer hours to better serve customer needs." Goes over much better.
Now, if you're presenting it to the board of shareholders, that's another thing. Then you can be all like "We think customers would be willing to pay more during the lunch rush, so why leave money on the table?"