DRM == RENT
Which for the film industry would be fine as long as the cost is appropriate.
I really have no objection to the DRM on something I've paid a rental price for, which these days is moviesPerMonth/$9 which is my Netflix rental fee.
I've bought ~2 movies in the last 3 years with gift cards, and recieved 2 movies as gifts during the same time period.
I watch about that number of movies per month now with Netflix either by DVD or streaming.
If their methods increase what I can watch at the cost point (or near that cost point), I'd be fine.
If they think I'd pay $19.95 for something with those restrictions, they're further along the crazy path then I thought.