Is this car :
1. priced to be less than $25,000 ? If not, forget the mass market. Keep diddling your rich customers (declining market) for your kicks if you like.
2. designed with the right looks/capacity ? After looking at the pics and the trunk space, this car passes that test. Someone with real world needs can actually use this car for everyday use, instead of being a fashion statement at the Golden Globe awards.
3. designed so as to go into mass production (>60,000 cars per year in the first year, and potentially rising later) ? If not, forget it. This is related very closely to 1.
4. designed so that (battery pack cost / time to replacement) is no greater than $500 / year. If not, forget it. No one in their right mind would want even a cheap electric car that costs a few months' mortgage per year to upkeep.
See, its not so difficult to get a practical car on the road, if your priorities are straight. However, the fact that these people are teaming up with Mercedes is not a hopeful sign of any desire to go past the Hollywood set. In other words, they are setting themselves up for failure (out here in the *real* world). Had they gone with a cheap Japanese or Indian carmaker, it might have been exciting.