The value is psychological. If we believe only scarce things have value, then the knowledge in wikipedia is worthless? Sunlight, air is valueless? The more freedom we have, the less it's worth?
Note that physics doesn't operate on this principle. The more mass you have, the more gravity. Mass isn't "worth less" if there's more of it in physics equations.
Psychology is changeable. One way of changing the idea that artificial scarcity creates value is to look at a graph of the money supply in the US. Notice how the great majority of the increase is due to private banks. So why isn't the currency devalued, psychologically, when such exponential increases take place?
Bankers claim some sort of divine, exclusive right to create money, and automatically attach debt to it, because otherwise how would they get attention? But we'll still give them attention, poor dears, while voting for the govt to empower individuals instead of institutions with a basic income, and encouraging innovation (which is what physically raises standard of living) through challenges.