Submission + - How Apple whipped the press into iPhone frenzy (business2.com)
lone technical writer writes: "Through clever stagecraft, massive advertising buys, carefully calibrated releases of information (and on occasion misinformation), and the coddling of a handful of influential reporters, Jobs has created level of consumer interest and anticipation never before seen for an electronic device.
http://blogs.business2.com/apple/2007/06/this-is-o ne-the.html?postversion=2007062609?cnn=yes"