Comment Re:I have ad block in because of facebook (Score 1) 1051
Its the advertisers fault. I understand that advertising is all about making sure your message is heard above the noise
Well that's really the principle at work here isn't it.
To an advertiser, the content of the site is noise. To us the adverts are noise. Some people block adverts on that principle alone.
The rest depends on the signal-to-noise ratio. Too far in one direction and you don't get enough money, too far in the other and you alienate your readership. The key is balance.
Advertisers forgot that. They took the short-view and went with increasingly intrusive and annoying adverts. They broke the balance in their favour, so we broke it in ours with filtering tools.
It just so happens that it's easier to block every advert on the entire Internet than to be selective about it. And here we are.