Comment Likely its about selling ads (Score 2) 582
I doubt its about cleaning up the comments section.
AOL, the parent company of HuffPo, is currently refocusing its business on driving ad sales.
In line with its ambitions to become a platform for live broadcasting and programming, the company also said that it had acquired Adap.tv, a video advertising company that allows purchases across the Internet and on television. The cost was $405 million.
“AOL is a leader in online video, and the combination of AOL and Adap.tv will create the leading video platform in the industry,” Tim Armstrong, AOL’s chairman and chief executive, said in a statement. “The Adap.tv founders and team are on a mission to make advertising as easy as e-commerce, and the two companies together will aggressively pursue that vision.”
It's no secret that HuffPo is doing quite badly at selling ads.
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it.
Almost a year postlaunch, it looks like advertisers are rejecting it, too.
A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads.
This part is the speculation. HuffPo has an audience, but can't sell ads. What is it that will bring advertisers to them? Targeted ads. But you can only target your ads if you know who is reading your page. How do you then convince your audience to register instead of browsing anonymously? By removing anonymous posting.
Plausible?