Comment marketing (Score 1) 385
Britannica is known as a hard copy encyclopedia. The type of resource that you go to the library for. Wikipedia has marketed itself as the online leader for encyclopedia type lookup... Wikipedia is what people want (thus higher page rankings on Google). Britannica has a long way to go in changing the way people look at them before they will be competitors on the web. they should have started this long ago if they wanted to establish a presence.