Comment Virtualization (Score 4, Interesting) 170
This is one major reason that companies (even very large companies with "money to spare") are moving towards virtualization with incredible speed.
I'm not going to go digging for numbers right now, but the statistics show that something like 100 percent of Fortune 100 companies use virtualization, and perhaps 85-90% of Fortune 500 companies.
The larger virtualization solutions will actually take the servers that are idle, migrate them to another host machine, and power down/suspend the "extra" machine(s) that was/were being used during their core business hours.
Virtualization also allows for spikes in cpu/network, and then can take that power back when everyone goes home (a print server, an intranet web server, a domain controller, etc). So, physical machines actually DO get turned off when they aren't being taxed, and with more and more "software defined networking" the interconnects between systems can be scaled and moved also.
Now, I don't know how the big players are using this (e.g. Amazon, VMware, Rackspace, Google). I can't see inside their datacenters, but one would think that something like AWS would have a huge stake in saving power by turning off idle instances and moving VMs. Not only for the power savings from the server directly, but for the (approx) 30-40 percent more energy that it takes to cool the physical machines.
It's also worth noting that larger companies are putting their datacenters in areas with plentiful (cheap) power. Places like Washington state, with hydroelectric power and a cooler average ambient temperature, allow for a huge savings on power right off the bat. Add things like dynamic scaling of server and network hardware, lights-out datacenters, and better designed cooling systems (look at Microsoft's ideas), and there is a huge power savings across the board.
How much energy does the NYT use to print paper copies of the newspaper, distribute and deliver them, harvest the trees and process the paper? Now compare that with the energy that the online NYT uses. Which allows for more people to view the publication for less energy? I'm positive that it is the electronic version.