..broadcast TV is dying.
The fact is, when a programme is filled with too much advertising, even if it's free, people could decide to change channel or stop watching TV.
In Italy, in the sixties and seventies the adverts were rare (like only four in the evening) and were very refined, like "When the night goes away" that look more an advert from the Tourist Ofiice rather than from an instant coffee maker and the director was Ermanno Olmi. Kids actually wanted to watch the adverts.
Nowadays There are some channels where you are forced to watch a program wit a small bumper for the current and next program , a bumper advertising something, and do on...