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Comment Patron charges (Score 1) 183

One thing that Patreon do not make clear is whether Patreon will still take the same amount from the patron and deduct the 2.9% + $0.35 from the existing pledge amount or, as they do with VAT for European patrons, add the 2.9% + $0.35 to the amount charged to the patron. So, for a $10 pledge will the creator receive $9.50 (and the patron charged $11.64) or $8.89 (and the patron still charged $10, plus VAT if appropriate)?

Comment How do they know a purchase is response to an ad? (Score 2) 147

To take an example from the article, just because you saw an ad for a coffee and then buy one the next day at somewhere near your work does not necessarily mean that the ad has influenced you. It could, for example, be that you always (or frequently) buy that coffee from that location on your way to work or during your lunch break. Nor can they tell if an ad has a negative effect. You intend to buy an X and there is a choice of brands/models, you might see an ad and that ad make you not consider the particular brand/model being advertised.

Comment Re:Just stop (Score 1) 29

I would have expected the publishers to prefer e-book sales over paperback. A paperback book can be sold second hand, lent to family or friends etc. An e-book with DRM (which I think includes the vast majority of these from large publishers) is tied to the e-reader and to lend the book you would have to lend the whole e-reader and they cannot be sold second hand.

Comment Why do they not match ads to intended audience? (Score 1) 301

Goog;le already know a lot about the people viewing videos, and presumably each advertiser has a desired demographic for the ad. So why do Google not match the two? Put adverts against the videos which are being viewed by the particular target audience of the advert. This should satisfy both the advertiser, whose ads are being seen by the target demographic, and viewers who will be seeing a greater proportion of relevant ads.

Comment They do not need detector vans (Score 2) 212

As iPlayer is a BBC product, why do they need detector vans to determine who is streaming it? It is coming from their servers, so the they know (or could know) the IP addresses to which iPlayer is streaming. In most cases this will be the router address of the ADSL, Cable or Fibre subscriber, from which the address could be determined. Even with a detector van, if someone is streaming via a WiFi hotspot, there will be no way they could tell if the users of the smartphones, tablets and laptops have licences at their home address (and the licence covers use outside the home by equipment powered by internal batteries). Similarly with anyone streaming via 3G/4G.

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