In other words: "If people can't be bothered to publish their stuff in a format that I can pirate I don't read their books."sound like you aren't much of a loss as a customer. All it takes to ruin a small indie publisher is one guy like you cracking their kindle books and putting their entire line on bittorrent. Where is the motivation to go digital?
No, those are your words stupid AC. Please re-read (with your brain in working mode):
>> Trouble is, there is so much (good) stuff to read that I one of the ways I select what to read is "is it available as an e-book?".
>> If a writer/publisher can't be bothered to sell their content in the way I want to consume it, I'll just shop elsewhere.
One of the ways "I **select** what to read". If you don't sell it digital, I will just buy some other book. Shop elsewhere, as in 'shop from someone else'.
If people can't be bothered to sell digital for the kindle (I don't even bother with Adobe digital editions), I just read something else that is available for the Kindle.
The motivation for a publisher to go digital is to actually be able to sell books to the most avid book readers, who are all migrating or have migrated to e-readers. Publishers not going digital will be out of the market in 5 years or less (assuming you have a platform like the Kindle for the given language, there are only what 5 6 languages with real books for sale at Amazon).