The Phorm company that intercepts and amends web pages users request (for now just adverts) is hitting back at critics, with Phorm's chief executive setting up a website stopphoulplay.com against two leading critics of Phorm whom he describes as "privacy pirates". Both men deny allegations including the claim that they could be supported by Phorm's rivals.
The Chief Exec. thinks Phorm's potential competitors are spreading lies about the content manipulation system. The reality is, people value their privacy, and can see the system as dangerous to full blown government system amending content of web pages on-the-fly for their advantage.