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Businesses

Submission + - Experimental Shopping Site Kisses Itself Goodbye (adage.com)

Dekortage writes: The ultra-hip and experimental shopping site Honeyshed will shortly be a footnote in online shopping history, thanks to the poor economic climate. The site, which aimed to "reinvent the online-shopping experience for the 18- to 35-year-old-set" featured "products on channels dubbed 'Fun Shit' and 'Kicks to Lids'". Said its founder, famed ad exec David Droga, "Given the economic climate, the promise of certainty is more responsible than the allure of massive potential." How many more experimental ideas will fail to survive the world's economic woes?
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Experimental Shopping Site Kisses Itself Goodbye

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