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Submission + - Belkin's Amazon Rep Paying for Fake Online Reviews (thedailybackground.com) 2

remove office writes: I recently discovered that that Belkin's lead online sales rep, Michael Bayard, has been secretly paying internet users to review his company's products favorably on Amazon.com and other websites like Newegg, whether or not they've ever used them. Bayard instructed the people he was paying to "Write as if you own the product and are using it... Mark any other negative reviews as 'not helpful' once you post yours." Ironically, he was using Amazon's own Mechanical Turk service to hire his fraudsters (did he honestly think he wouldn't get caught?). Are Slashdotters aware of other examples of other such blatant astroturfing on behalf of a large tech company like Belkin?
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Belkin's Amazon Rep Paying for Fake Online Reviews

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  • I love my Belkin Router! Everyone should buy one. I didn't know how fast the internet could be until I bought a Belkin Router!
  • These Belkin ethernet cables said they were better than the rest and I do believe they have even increased the performance of my wireless network.

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