... At the annual meeting of the Society for Neuroscience last month, Swedish researchers presented evidence that the brain, when tricked by optical and sensory illusions, can quickly adopt any other human form, no matter how different, as its own.
... In one experiment, the Stanford team found that people inhabiting physically attractive avatars were far more socially intimate in virtual interactions than those who had less appealing ones. ... In the experiments, said Dr. Ehrsson, the Swedish researcher, "even the feeling from the squeezing hand is felt in the scientist's hand and not in your own; this is perhaps the strangest aspect of the experience."