"The website he created in 2002, TinyURL.com, gets an impressive 1 billion hits a month, but Blaine Web developer Kevin Gilbertson would rather talk about riding his unicycle. [...] The site makes URLs tiny at a rate of about 1 billion per month. Which is where the $1 million comes in. Gilbertson could make about that much if he chose to attach a pop-up advertisement on each URL. But he won't, on principle. [...] Kevin spends as many as 14 hours per day on the computer — on days he doesn't unicycle."