Wowsers writes: An interesting story is covered in The Register which states that the top three UK internet providers have done a deal to be paid in exchange for giving up their customer's browsing habits to serve them targeted adverts.
What the customers of these providers feel about their online whereabouts being known to external companies is unknow. BT, Virgin Media, and Carphone Warehouse have agreed to feed data on their subscribers' web activities to Phorm.Data will be fed into the Open Internet Exchange, Phorm's advertising network, where advertisers will pay to target interest groups. Frequent visits to the BBC's Top Gear site might result in being served up more car ads, for example. In exchange, the ISP trio will get a cut of new revenue. Analysts estimate BT's cut will be £85m in 2010.