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Submission + - Can Science Make Alcohol Safer? (wsj.com)

Zorro writes: The scion of an Indian pharmaceutical giant spent $35 million to make your martini more liver-friendly. But regulators aren’t raising their glasses just yet.

As the son of the founder of Granules India Ltd. , one of the world’s largest manufacturers of off-patent drugs, Harsha Chigurupati saw the damage that pain relievers like acetaminophen can do to the liver. He watched as scientists at Granules sought to mitigate those effects using additives. In 2002, he left Hyderabad, India, for Boston University and, after a night of drinking, woke up with a headache and an idea.

“I don’t believe in abstinence,” says Chigurupati, who, at 33 years old, still looks young enough to get carded. “What I do believe in is using technology to make life better. I’m not going to stop drinking, so why not make it safer?”

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Can Science Make Alcohol Safer?

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Leveraging always beats prototyping.

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