An anonymous reader writes: Rupert Murdoch-owned British ISP Sky is migrating their customers to the Google Apps platform, and the customer experience is terrible. Their 1m customers were told that they need to change their client settings to enable SMTP Authentication and other settings on a certain date — but not to do it before then or their e-mail would break; but if you don't do it on the date your e-mail will also break. Oh, and if you're a POP user you also need to enable that manually in the 'Skoogle' interface, as seemingly they chose not to run a system-wide command to allow it for all users. In addition, if you want help then you're pretty much on your own. One user has made 7 support calls and still not been able to access his e-mail since the migration. Hardly surprising that the story has made the papers with their helpdesk in meltdown. It does make you wonder why they simply didn't put proxy servers in place to proxy the new service by modifying the old settings in the network and give their customers time to switch over without their e-mail breaking in the meantime. Or even a simple ActiveX tool to help out the less technical users. Apparently the move is all about a greater customer experience for their users. An interesting way of showing it.