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Portables (Apple)

Submission + - Ipod's success baffles Sony Japan (japanesecustomer.com)

An anonymous reader writes: Sony, large, powerful and technological wizards cant work out why apples ipod is so popular? Duh These quotes from a recent article here in Japan explain why Sony is baffled. "We researched the iPod and fixed what [we considered] was difficult to use about it," said Takashi Kinouchi, head of Sony's product planning department". "it is not easy to lure customers used to Apple's software over to Sony products". Source: Sony trying to bite into Apple's iPod market share, Shigeki Kurokawa / Yomiuri Shimbun Staff Writer, November 5, 2007. Daily Yomiuri
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Ipod's success baffles Sony Japan

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