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Submission + - Best blogging platforms (

darleenprangue writes: There are lots of places to publish articles outside of your own site. This sec-
tion looks at the main ones you might want to include in your blogging plans.
It can be tempting to just go with one of these platforms and not have a blog
of your own at all. No bother with hosting and domain names and all that. But
think back to why you’re blogging. You’re doing this for your business. You
want to attract people to your website.
LinkedIn or Facebook or Medium want to attract people too. That's why they
want you to post on their site. They don’t publish content of their own. Every-
thing you read on those sites has been created by people like you. Which is
fine, so long as you’re getting value from the work you do. Go ahead and make
use of their services, but use them to bring new visitors back to your business.
Getting value for your effort is a lot to do with picking the right platform to
share your articles. Don’t plan to be everywhere.
Bear in mind that if you post somewhere you may well get responses. You
might not want to manage comments and replies on more than a couple of
platforms. Start by picking a couple of platforms where your potential cus-
tomers hang out.
Also bear in mind that you don't always have to share the full article. You can
just share a link and an image, so people have to come back to your site to
read. Some of these platforms work for links or articles so you can experiment
and find out which options work best for you.
Medium is a good place to republish whole articles. There's an import tool to
pull in your blog posts, and category tags help to put them in front of the right
Tumblr is great for setting up a blog quickly. It's easy to post images anduotes — it works better for short articles. It’s free and easy to get started, and if
you really don't want to manage your own website this is a good place to get
started. Tumblr has its own community, which may help you find new readers.
I’ve not had as much success there as on Medium, but that’s probably down
to the kind of content I share.
Facebook is either perfect for your business or a waste of time. It depends on
whether your customers use Facebook or not. You can choose to post full arti-
cles with Facebook Notes, or just share links back to your own blog.
LinkedIn has a blogging feature, LinkedIn Pulse. The audience is more likely to
suit business-to-business bloggers. If you don’t choose to post or re-post
whole articles here, you can just share links, like with Facebook.
Youtube is the obvious starting point for your video posts. As well as giving
you somewhere to put videos that you then use in your blog, you can also pick
up viewers through Youtube itself.
Vimeo is another good place to put video content, and there are no ads, but it
might be less good for picking up new viewers. You don’t hear of people losing
an afternoon on Vimeo so much, do you?
Slideshare is like Youtube for slides. Put slide shows here and embed them in
your blog posts or on your LinkedIn page. Describe and tag your slides care-
fully so they get offered to new readers.
Instagram isn't a traditional blog platform, but lots of businesses use it like a
blog. If you sell clothes, for instance, you might post your new collection as a
series of images on Instagram. You could use the same pictures in a single
longer blog post on your main site. Linking back to your blog on Instagram is
tricky. You can't add links in the captions. You need to tell people to follow the
link in your bio to get them back to your site.
Pro tip: Instagram forces you to post from a phone or tablet app. You can’t use
your browser. Save yourself some hassle by using Latergram to set up your
posts. Edit the images and sort out the captions on a full-size keyboard, and
simply post them from your phone when you’re ready.
Another pro tip for Instagram: if you use a separate account for your business,
you will find logging out of your personal account and into your business ac-
count whenever you want to post a picture can get super annoying. Option
one: use your phone for one account and your tablet for the other. Option two
for Android users: set up a separate profile on your phone for your business.
You can log into different Instagram accounts in each profile, and switching is
much quicker.

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Best blogging platforms

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