langelgjm writes: When people talk about the failing business model of the traditional record company, they often only offer vague suggestions as to how things would work otherwise. But a concrete example of a music scene that thrives on piracy is to be found in Brazil, in the form of tecnobrega. From the article: 'While piracy is the bane of many musicians trying to control the sale of their songs, tecnobrega artists see counterfeiters as key to their success. "Piracy is the way to get established and get your name out. There's no way to stop it, so we're using it to our advantage," explains Gabi Amarantos... Ronaldo Lemos, a law professor at Brazil's respected Getulio Vargas Foundation, an elite Rio de Janeiro think tank and research center, says tecnobrega and other movements like it represent a new business model for the digital era, where music is transformed from a good to a service.'