ObsessiveMathsFreak writes: "Pierre Far at BlogSci reports on how Academic Publishers are engaging search engine spamming, specifically cloaking. Search engines bots crawling the sites of Springer and Reed Elsevier are shown the entire academic articles, and excerpts are displayed to users. But when users click on the suggested link, they are shown a different page demanding payment for the opportunity to read the same article(~$40 per paper). Academics are beginning to gripe about this, and the theoretical physics community is debating the issue the N-Category Cafe Blog, where not a few academics are expressing their ire at the practice. With services like Live Search Academic and Google Scholar dependant on their cooperation, it seems unlikely that Academic Publishers will suffer the fate of BMW."